For the

health conscious

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novices

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CURIOUS

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gourmands

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lonely

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health conscious -- novices -- CURIOUS -- gourmands -- lonely --

who seek community, knowledge, and exploration through cooking, we provide a meal exploration and education service by leveraging our community and Alexa enabled tech to empower individuals to learn more about their food, expand their skills, and broaden their worldview.

Amazon Skills Kitchen has 3 Parts

Integrates new search and discovery tools, integrates personalized recommendations, and allows for recipes and skills to be found and taught.

Revamped Whole Foods App

Modular, Alexa enabled, and pre-set for each experience with the desired space, tools, and most importantly ingredients needed for whatever you are cooking.

Physical Station

Fostering a community space in your local Whole Foods to allow anyone to explore the world through food.

Revamped Whole Foods Store Core

App Overview

Experiences

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Experience Overview

← Video Presentation

1.
This app boasts two new search tools to enhance the user experience.
By using Camera Search a user can point at anything around them whether in-store or out to use Amazon’s camera searching abilities for detecting specific brands and products from — 1. This app boasts two new search tools to enhance the user experience. By using Camera Search a user can point at anything around them whether in-store or out to use Amazon’s camera searching abilities for detecting specific brands and products from barcodes or appearance or for searching general items across Whole Foods or Amazon. By using voice search, a user can start speaking and Amazon’s Alexa will listen to commands in addition to finding specific items across Whole Foods or Amazon.

2.
Once an item or query is detected, in both views, previews of suggested items will begin to appear in addition to a “Suggested Experiences” pop up. — 2. Once an item or query is detected, in both views, previews of suggested items will begin to appear in addition to a “Suggested Experiences” pop up.

3.
A user can tap and drag any of the recommended items to add it to their list for later, their cart for pick up or delivery, or to the ”Suggested Experiences” tray at the bottom of the screen. — 3. A user can tap and drag any of the recommended items to add it to their list for later, their cart for pick up or delivery, or to the ”Suggested Experiences” tray at the bottom of the screen.

4.
By collecting items in this tray, recommended recipes and experiences will populate. This feature allows users to shop more intelligently by reducing waste by purchasing meals and not just ingredients and be inspired by ingredients around them. — 4. By collecting items in this tray, recommended recipes and experiences will populate. This feature allows users to shop more intelligently by reducing waste by purchasing meals and not just ingredients and be inspired by ingredients around them.

5.
In addition to going directly to an experience through search, a user can tap directly into an item find more information about it and see recommendations for recipes and experiences based solely upon that ingredient or utensil. — 5. In addition to going directly to an experience through search, a user can tap directly into an item find more information about it and see recommendations for recipes and experiences based solely upon that ingredient or utensil.

6.
Another way of finding experiences is also by going directly to the ”Experiences” tab. There one can sort by list and category as well as by date in order to find experiences at a specific date and time.
These experiences cover a wide range of thi — 6. Another way of finding experiences is also by going directly to the ”Experiences” tab. There one can sort by list and category as well as by date in order to find experiences at a specific date and time. These experiences cover a wide range of things including celebrity chef’s recipes, local chef’s recipes, basic cooking skills, and more special interest categories for those looking to lose weight, go vegan, or learn more about a specific utensil or appliance to name just a few.

7.
Tapping into a specific experience will allow a user to see more details in addition to all the ingredients and equipment needed with the option to purchase or rent those for use at home (either by pickup or delivery) or to schedule an experience — 7. Tapping into a specific experience will allow a user to see more details in addition to all the ingredients and equipment needed with the option to purchase or rent those for use at home (either by pickup or delivery) or to schedule an experience in store at the Amazon Skills Kitchen.

8.
And by scrolling down, a user can see the price of all the ingredients for an experience in addition to recommendations for accompaniments to the selected experience like wine pairings, movies or shows from Amazon Prime Video, or music that can be — 8. And by scrolling down, a user can see the price of all the ingredients for an experience in addition to recommendations for accompaniments to the selected experience like wine pairings, movies or shows from Amazon Prime Video, or music that can be streamed on Amazon Music.

9.
When a user decides to schedule an experience in the Amazon Skills Kitchen, they are first asked to enter the number of participants and the number of servings of the dish in question. — 9. When a user decides to schedule an experience in the Amazon Skills Kitchen, they are first asked to enter the number of participants and the number of servings of the dish in question.

10.
The app will intelligently recommend a station layout based upon the experience selected as well as the provided information, and the user can edit the layout to add modules or remove them to their preference. — 10. The app will intelligently recommend a station layout based upon the experience selected as well as the provided information, and the user can edit the layout to add modules or remove them to their preference.

11.
Then once everything is set, the user can pay directly on their phone to begin their experience. — 11. Then once everything is set, the user can pay directly on their phone to begin their experience.

Modular Setup

Shortly before the experience is set to begin, a Whole Foods employee will arrange the modules in the desired configuration as specified by the user.

Day Of User Experience

Exterior view of a Whole Foods Market store with a modern wooden façade, large windows, green tree in front, and signs including Whole Foods Market, Amazon Skills Kitchen, and Amazon Prime. Part of a parking lot with a silver vehicle and blue sky with clouds in the background.

A modern, spacious bookstore with white tiled floors, large windows, and multiple bookshelves filled with colorful books. There are a few people browsing the shelves.

Person holding a smartphone with an augmented reality view showing a map marker over a store interior.

When a user arrives at a participating Whole Foods close to their scheduled experience time, they will be directed inside using AR to their personal station.

A person holding a smartphone with a QR code on the screen, surrounded by images of food ingredients such as tomatoes, lettuce, garlic, and mushrooms.

When the user arrives, the station senses their phone drawing nearer and will light up with their name and the scheduled experience information.

Stepping inside, a user just has to present their QR code which will automatically pop up while in the station to confirm their identity.

A view from inside a modern kitchen with a large window looking out onto a spacious, open room with several people, mostly silhouettes, engaged in conversation or activities. In the foreground, there are various cooking ingredients and utensils, including a skillet with cooking food, a cutting board with vegetables, garlic, and herbs, and some kitchen tools. The design features sleek, green and black cabinetry with a curved counter.

View from inside a modern kitchen with a person preparing food, overlooking a spacious lounge area with seating and multiple people standing and walking around, separated by glass walls.

“Alexa, play ‘Italian Dinner Playlist.”
“Alexa, add these ingredients to my cart.”
“Alexa, set a timer for 10 minutes.”
“Alexa, what’s the next step?”
“Alexa, I need one more egg.”

The user is then able to cook using the provided equipment located in the cabinet modules and the ingredients in the fridge modules.

Alexa can be triggered at any point to assist.

Close-up of a futuristic ceiling with a green and black color scheme, featuring multiple round lights embedded in a glass or transparent panel with a sleek design.

Cameras and sensors observe to ensure safety, and to improve technique and offer suggestions for an optimal learning experience.

Eye tracking allows instructional videos, pictures, and text to follow the user across different modules as needed so the user never loses their place.

A modern kitchen with green cabinets and large panoramic windows showing a scenic mountain landscape with green fields, trees, and snow-capped peaks.

Full bleed screens around the station, combined with interactive audio, create an immersive experience that vividly conveys the culture and scenery of the dish's origin, far beyond what can be experienced at home.

Users can request ingredients, utensils, appliances, or general help from an employee, while the fridge and cabinet modules are accessible from both inside and outside to maintain an immersive experience.

Once the cooking is completed, the participants can sit down and eat together, accompanied by recommended drinks by the glass and programming from Amazon Video and Music all while bonding and sharing great conversation.

To prevent food waste, compostable packaging is provided upon request with information about the food inside as well as a QR code so you can find the experience easily when you are back at home or to share with others.

Trash, compost, and recycling can be disposed of in the sink unit at any time during the experience and Alexa and on-screen guidance will instruct where each item should go to ensure proper waste management.

Dishes can also be washed in the sink after the users are done, or an employee can handle the mess for a small additional charge.

The sink unit is designed for employee operation from the outside, allowing them to remove trash, compost, or recycling containers for proper disposal and to cycle the clean and gray water tanks after each use or during use if a large amount of water is consumed.