Smart Autoinjector Experience

In collaboration with Takeda,

we created a visionary concept for the future of at-home self-injection dosing to inspire Takeda’s leadership to pursue a patient-centered application of connected drug delivery technology. Our strategy, design, and engineering teams partnered together to envision the ideal future state of self-dosing, embody it in an end-to-end demonstration kit experience, and to ultimately build the custom-designed packaging, connected demo autoinjector, and iOS application. The AutoMagic Smart Injection Experience puts a looks-like, feels-like guided demonstration of the future of at-home self-injection in Takeda stakeholders’ hands—complete with exceptional unboxing, a multi-modal demo injection experience, and extensive supporting storytelling information to learn more about the business and user value.